With the arrival of April we have finally entered a new financial year and our sales figures for 2011/2012 have been analysed. We achieved a 40% increase on the previous year with sales of MERU products amounting to £47,440. Considering what a challenging year it was for MERU as an organisation, and the global economic climate as a whole, we are feeling quite pleased with ourselves! However, far from resting on our laurels, we are aiming to do much better this year. With our new website, new products, marketing initiatives and vaulting ambitions we think another 40% is well within reach (not including the TravelChair, of course). To get things off to a flying start we have ordered tooling for our new zip pulls and will shortly have samples. We will be able to offer this simple and highly effective product at a very competitive price due to outsourcing its manufacture. It will be available in three colours, in various multipacks, and has the potential to be useful to a very wide range of people. Look out for it in our webshop (opening soon).
The Workshop Team soldiers on, still attracting new members. It’s being run by Vicky and Tom for three weeks while my regular babysitter takes a holiday in New Zealand (we must be paying her too much. Oh, no, we don’t pay her at all! Perhaps that’s why she’s gone to New Zealand ). In other developments, the “Splatz XL” mould is under construction (a super-sized Splatz for big buttons). Hayley at Such and Such Design organised the machining for us at South Bank University . [She’s getting married next weekend in France – looking forward to that! Hayley started life as a student at MERU about 10 years ago, then worked for us for some years and finally left to start her own business. Another MERU success story…]. We have also adjusted the design of the new Grabzi to accommodate a slightly different handle, and we’ve started work on the Grabzi Switch, a grab handle switching device which will join the Grabzi/Groovz range of products. And orders continue to flow in with a notable increase in direct sales which we attribute to Vicky’s wonderful new website. All in all a very positive outlook…










